When the world (myself included) is rattling on about blogging it’s easy to think that everyone knows what they’re talking about and to feel left behind if you don’t.
Well, we don’t want anybody to be left behind.
If you’ve been thinking about using blogging as part of your business and marketing strategies but don’t know where to even start then I have a few pointers to get you going and show how to get your valuable words out to grow you confidence.
Note: This is not going to be a technical guide – we’ll get to that later.
You are your first audience
Yes, you may not be your target audience but as you get started you have to forget about outside. What do you want to write? What do you want to get off your chest about your business? About your favourite part of the day or a thought that you had about your industry?
The words going around your head as you sat in morning traffic is the perfect place to start.
Don’t be self-conscious – blogging is not life or death.
For search engine optimisation, it’s great to aim for 300 words or more.
The nature of blogging means that sometimes this isn’t always possible but if you’re unsure aim for 300. Learning the rules makes them easier to break later on.
Others additions that search engines love are tags. If you have a specific tag box on your blogging software then fill it with the words and phrases that you think most people who need your information will be likely to search for.
Paragraphs are good if you’re worried that you’re just rambling on. Splitting everything up into easy chunks will make for easier reading and scanning while you build an audience.
Even through in a few bold headings or bullet points if you’re feeling adventurous.
It’s not compulsory
Blogging is not like the tax man – you don’t have to deal with it. Although if you’re reading this guide then I will assume that you want to and either fear or time is getting in the way.
Have fun with it and don’t take it too seriously – even if your subject matter is serious. The aim is personality and finding a groove and a voice. Like business, it doesn’t appear overnight but it can be amazingly rewarding.
Don’t be ashamed to share and get feedback. Blogging is all about the conversation.
It’s even ok to share everywhere if you’re not quite sure yet where you target audience hangs out.
It may be Twitter, Instagram, Facebook, LinkedIn. To start you do not need to have all the answers and those answers are different for every single person, blogger and business.
Whether you like writing your own posts or decide to outsource to a copywriter like myself, I think it’s important to have some background to the process.
You never know when you might get the urge to get something off your chest and out to your clients.
Now, don’t be scared – go and do it!!